Mio Technology partners with Tele Atlas for high quality maps in North American and European markets
Tele Atlas announced today at CeBIT an agreement with Mio Technology under which Tele Atlas becomes the preferred global digital map provider for Mio Technology’s personal navigation (PNAV) devices, including the newly-introduced, next-generation Mio C310, Mio C710 and A701 products. The agreement further solidifies Tele Atlas’ position as the digital map provider of choice among PNAV device manufacturers.
Terms of the partnership also call for Mio Technology to incorporate Tele Atlas maps within the new models of its existing products in North America and Europe, and for the two companies to collaborate on joint marketing and channel development efforts.
"Tele Atlas’ leadership position in the personal navigation market and outstanding support for the retail channel made it the clear choice to help us launch our next-generation devices," said Samuel Wang, president of Mio Technology. "Tele Atlas’ highly accurate, turn-by-turn map data and update methodology will give customers the richest, freshest map data available. This agreement provides a solid foundation for us to deliver the most innovative and useful personal navigation devices on the market."
"Innovative companies such as Mio Technology will change the landscape of personal navigation, and we look forward to working more closely with them as their preferred mapping partner," said George Fink, president and COO of Tele Atlas. "In the coming months we’ll collaborate to deliver highly advanced personal navigation devices and applications to a new generation of consumers around the world."
Todd Kort, principal analyst at Gartner Dataquest, indicated that 2006 is a breakout year for personal navigation devices worldwide. "Younger tech- and web-savvy users will drive most of the demand for personal navigation devices. Improved ease-of-use, map accuracy and built-in functionality, such as access to real-time traffic, parking and weather information, are providing fuel for continued growth."
[source: Tele Atlas]
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