According to a recent NPD study, in-dash Navigation is up 36% while portable navigation is only up 4%; the evolution continues. What’s driving it? Cost is one factor, average selling price is down to $700 for the after market in-dash models, still much lower than the factory installed models. So while the in-dash models are starting at a really low base point, they may be a more viable format in the future. Another amazing stat from NPD is that 84% of all portable GPS sales were below $200 in June. Not a big surprise that the number is high, I am just amazed that the number is THAT high. This is not good news for new launches targeting only 16% of the market with higher end connected devices like the TomTom 740 LIVE and the Garmin Nuvi 1690.

Via Twice

Source: GpsLodge
Read more here:In-Dash Navigation on the Rise

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