Garmin named exclusive GPS provider to BMW and MINI in UK
Garmin (Europe) today announced an agreement with BMW that makes Garmin the exclusive portable navigation supplier to the 308 BMW and BMW MINI automotive dealerships in the United Kingdom (UK). Starting in January 2006, these dealerships will offer customers the StreetPilot c310, StreetPilot c320, StreetPilot c330, and nuvi 350, in addition to product-related accessories and the GTM 11 traffic receiver.
"Drivers throughout the UK have recognized Garmin as the leader in GPS because of our years of experience, proven reliability, and diverse product line," said Sean Biddlecombe, Garmin’s director of international marketing. "We are very pleased to have been selected by BMW as their portable GPS navigation supplier, and we look forward to working together to provide BMW and MINI customers with GPS navigation."
The StreetPilot series and nuvi navigation systems offer a number of easy-to-use features for stress-free travel. Both product lines allow the user to choose the fastest or shortest route to their destination via voice-prompted, turn-by-turn directions that may be viewed with a three- dimensional navigation view or a "bird’s eye" overhead view. The nuvi 350 also offers text-to-speech functionality that allows the unit to audibly announce the name of upcoming streets and POIs — letting drivers keep their eyes on the road while navigating through busy traffic. In addition, users may augment the pre-loaded maps with custom points of interest from third parties such as safety camera locations. The StreetPilot and nuvi may be mounted very quickly to an automobile’s windshield by a suction-mount cradle. In addition to regional detailed maps included with the unit, StreetPilots are equipped with a basemap of Europe, the Near East and Africa. Map data is provided by NAVTEQ(TM) — a world leader in premium-quality mapping.
BMW and MINI customers selecting the nuvi will experience additional peace-of-mind and pleasure while traveling thanks to the nuvi’s capabilities as a language translator, travel guide, MP3 player, audio book player, currency and measurement converter, a world clock, and a digital photo organizer. The nuvi’s personal travel guide lets users perform tasks that make traveling more convenient such as browsing restaurant menus and reviews, reviewing historical information about landmarks, translating unknown words or phrases, and converting foreign currency.
This announcement marks an expansion of Garmin’s existing relationship with BMW. Garmin navigational units are also a dealer installed option on BMW’s award winning motorcycles.
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