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  • First navigable map of Australia by NavteQ

    NAVTEQ, will collaborate with PSMA Australia Limited to create its first map of Australia. PSMA Australia provides comprehensive, quality Australian digital mapping data derived from authoritative government sources.
    NAVTEQ will integrate PSMA Australia information with detailed navigable data that has already been collected by NAVTEQ field teams.  The blending of NAVTEQ® and PSMA Australia data will deliver a premium navigation experience in the major metro areas where the majority of the population lives and drives – while providing complete coverage of Australia.

    NAVTEQ maps currently span over 50 countries and, with the addition of Australia, six continents. For accuracy, NAVTEQ has field researchers strategically located in 122 offices in 21 countries, actually driving the roads, verifying and updating road network and detailed road attribute information. NAVTEQ delivers data to the same database specification utilizing the same technology at a consistently high level of quality and support around the world. 

    “We were looking for an Australian partner that could provide a broad, high quality foundation to which we could add our proprietary Detailed Coverage navigable map data, and PSMA Australia offered the best data,” commented John MacLeod, Executive Vice President – Global Marketing and Strategy, NAVTEQ.

    PSMA Australia’s Director of Operations and Chief Executive Officer, Dan Paull said, “Our relationship with NAVTEQ is an important one. We are pleased to be working with the global leader in digital mapping and we support NAVTEQ’s efforts to drive growth and development in Australia’s navigation industry.”

    “We are delighted that NAVTEQ has become our newest Value Added Reseller. Value Added Resellers integrate their specialty product or service with PSMA Australia’s spatial information to provide complete solutions for both the public and private sector,” said Mr. Paull.

    [Source: NavTeq.com

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