Find Yourself with the New GPS Navigation For Dummies® Device
For Dummies®, the internationally acclaimed series of books that simplify a myriad of complex technologies and subjects for consumers, announced today it will produce GPS Navigation For Dummies®, a state-of-the-art personal navigation product that ensures its owners need never become lost again. The product was developed by Wiley Publishing, Inc., owner of the For Dummies brand, in partnership with the Maylong Group, a Detroit-area technology company.
“We are thrilled to be working with Wiley on the GPS Navigation For Dummies product,” said David Valade, President of the Maylong Group, which is developing the technology. “Wiley was a natural partner for the Maylong Group and our vision of EZ-2-Go™ personal navigation, since the For Dummies brand has been helping consumers understand complex new technologies for years.”
The new GPS Navigation For Dummies devices — perfect for use in automobiles, backpacks, purses, RV’s, and while bicycling — will be the easiest and most intuitive to use on the market for the estimated 7 million new users who will purchase their first personal navigation devices (PND’s) this year in the U.S. alone. It features technology from the Maylong Group — whose Chief Executive Officer Ming Wang helped design and implement the OnStar™ telematics and navigation system — backed by an exceptionally clear, helpful interface from the For Dummies creative team.
The GPS Navigation For Dummies® device will feature:
- a 3.5″ touch screen and 2.0 GB memory card
- digital mapping with browsing capability
- state-of-the art text-to-speech navigation, turn by turn, using actual street names
- complete mapping of North America: the U.S. plus Canada!
- 2 million ‘points of interest’ (mapped points) with search capability, the perfect amount of data on each screen to get users where they need to go
- an included MP3 player and eBook reader
- and the familiar, easy-to-use For Dummies user manual, icons, and user interface leading users through the product’s installation, optimization, and use.
Subsequent releases of the product will include an expanded, 4.3″ screen as well as richer, Internet-connected content such as travel destination information or traffic data.
Working with Wiley’s For Dummies design team and our strategic technology suppliers, the Maylong Group will apply our expertise in GPS navigation and consumer electronics and focus on ease of use, selected features, and value-added content,” said Ming Wang, CEO of the Maylong Group.
Our GPS Navigation For Dummies PND will provide new and existing consumers with a truly easy-to-use experience, thanks to its unique For Dummies software application and user manual,” added Valade. “We are very excited that our customers will soon be able to experience this new user interface.”
“The foundation of the For Dummies brand is in helping consumers tackle new technology and helping consumers get the most from technology,” noted John Hislop, Associate Director for Licensing at Wiley. “The For Dummies brand is the essential resource in today’s need-it-now information age — ideal for navigation devices and mobile content. We are very excited about this partnership with the Maylong Group. Together we are building the best PND’s on the market, which will empower new GPS users to get the knowledge they crave in the fastest, easiest way possible: The Dummies Way®.”
Maylong expects to begin shipping the new product by mid-October 2007 to retailers, in time for the holiday season.
[Source: For Dummies Press Release]
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