TeleNav is releasing some data this morning that isn’t too startling in its own right, but it speaks to a revolution in market share analysis. Companies like Nielsen and Arbitron estimate media market share, but GPS-enabled phones can do them one two better, delivering location market share data, and not just estimates either. This strikes me as something of a game changer for marketing professionals, and the data may provide another badly-needed revenue stream for navigation providers. On to the specifics being released today… The chart at the top of this post shows the most searched for business locations during the month of December. Sure, this is just a subset of the population, but with 13 million subscribers, TeleNav has a pretty good sample size here. Yes, it’s biased by all sorts of confounding variables, but it still paints quite the picture of where folks are going. And variables such as percentage of the population using smartphone navigation will become less of an issue over time. Check out their news release for more info. Disclosure: I’m part of a group of bloggers who were given access to TeleNav staff under their “Waypoint” program. TeleNav covered travel costs for all participants for a meeting in Cupertino, California in February 2010.

Excerpt from: 
GPS beats market research at own game

Of course you do. It is free. Well here is your chance to try out TeleNav’s GPS navigation system on your phone for 6 months. That’s a value of $60. And we have even better news! We are giving away three of these. All you have to do is leave a comment below and subscribe to our feed for good measure so you won’t miss it when we announce the winners.

TeleNav is one of the most experienced mobile GPS navigation software providers out there. Their product works very many different devices and service providers. The new Palm Pre, T-Mo’s MyTouch 3G, and iPhone are just a few of them. Here are some features of the TeleNav GPS Navigator:

• Turn-by-turn driving directions by voice and onscreen with automatic re-routing.
• 10 million business listings – rated and reviewed restaurants, hotels, ATMs, Wi-Fi hotspots and more
• Real-time traffic alerts and intelligent rerouting
• Ability to pre-plan trips online at My TeleNav – you can save any address from a webpage and send to your phone.
• Automated updates of full-color 3D maps and business listings

Before you get all excited and leave a comment make sure you have a compatible phone here, OK?

OK, how to enter once again:

To participate you need to subscribe to our feed and leave a comment below with an email address we can reach you at.

The giveaway is open to U.S. residents only. Sorry rest of the world. Also duplicate entries, emails, IP addresses will be disqualified.

We’ll close this article for comments a week from today and after that we’ll announce the winners.

Good luck.

Brought to you by your GPS navigation site NaviGadget.

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