For Dummies®, the internationally acclaimed series of books that simplify a myriad of complex technologies and subjects for consumers, announced today it will produce GPS Navigation For Dummies®, a state-of-the-art personal navigation product that ensures its owners need never become lost again. The product was developed by Wiley Publishing, Inc., owner of the For Dummies brand, in partnership with the Maylong Group, a Detroit-area technology company.
“We are thrilled to be working with Wiley on the GPS Navigation For Dummies product,” said David Valade, President of the Maylong Group, which is developing the technology. “Wiley was a natural partner for the Maylong Group and our vision of EZ-2-Go™ personal navigation, since the For Dummies brand has been helping consumers understand complex new technologies for years.”
The new GPS Navigation For Dummies devices — perfect for use in automobiles, backpacks, purses, RV’s, and while bicycling — will be the easiest and most intuitive to use on the market for the estimated 7 million new users who will purchase their first personal navigation devices (PND’s) this year in the U.S. alone. It features technology from the Maylong Group — whose Chief Executive Officer Ming Wang helped design and implement the OnStar™ telematics and navigation system — backed by an exceptionally clear, helpful interface from the For Dummies creative team.
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